How QR Codes can be used for branding

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Branding is crucial for every business. It entails much more things than how customers perceive your brand.

Effective branding helps clients to differentiate between competitors and your brand in terms of logo, color schemes, values, taglines, and vision. Moreover, building a brand through marketing has surpassed conventional methods.

In this digital age, everything is just a scan away, and QR codes are the essence of this paradigm shift.

As a result, more and more businesses are using a QR code generator to create QR codes for innumerable purposes.

5 uses of QR codes in brand building

   1. Vouchers, coupons, and discount offers

Offering discounts and coupons is one of the most extensively used techniques for attracting new customers. Also, it ensures that old customers keep coming back.

So, businesses can embed coupon QR codes in marketing materials like blogs, emails, social media posts, and also print material.

   2. Social media QR codes

Being a business owner, getting more customers will be your chief goal. So, what can be better than social media platforms that are homes to billions of people?

You can use the best dynamic QR code generator to develop a social media QR code and integrate all your social media channel links. Also, you can add those QR codes on shopping bags, websites, advertisements, and print marketing materials.

As a result, people can easily follow, subscribe to, and like your social profiles.

   3. Business cards

A business card is what people will carry with them after encountering you, your representative, or your brick-and-mortar shop. So, it should bear brand identity elements in it.

When you design your business card, ensure to add your logo and a QR card. You can link that QR code with a website, social media profile, contact details, and any other information you want to add.

Moreover, business cards have limited space, allowing you to add only a few details. For example, contact number, name, and email address. On the contrary, unlimited space is the major benefit you can get when you create dynamic QR Code.

Read More:- How to create a QR Code for business cards

   4. Share multimedia files

The possibility of sharing multimedia files through print media material has been nearly impossible. However, QR codes allow you to share the following easily :

  • Videos
  • Images
  • Infographics
  • GIF files
  • Podcasts
  • Songs
  • Voiceovers

QR codes are a versatile product and can be utilized in every imaginable way.

   5. Multi URL QR codes

It is a dynamic QR code that can redirect to multiple URLs based on any of the following:

  • Language
  • Location
  • Time
  • Number of scans

However, you will need to create different QR codes based on the criteria.

For example, if your mobile has French as the default language, the QR code will lead to the French landing page version.

The bottom line!

If your firm is searching for fresh ways to engage with customers, QR codes can provide a unique opportunity. They can bridge the gap between the online and the offline world. Also, they will enhance the effectiveness of your marketing efforts.

Moreover, when you create dynamic QR Codes for brand building, QR codes will help you be unusual in a good way and give you a competitive edge.

QR codes will also allow you to measure the performance of your marketing campaigns.

Location: 3405 Pennsylvania Common, Fremont, CA 94536, USA

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